Have you read the book Leading the Consumer Rebellion? Here is a sample of how co-author Orrin Woodward thinks with regards to success.
Orrin Woodward once said at a conference:
"Success begins with making a decision backed by committment. Too many people think they can back into success. It doesn't work that way. Success is planned and deliberate. The good news, though, is that anybody can do it. Committment is available to everyone."